Jack March » public relations http://jackgmarch.com Tech Exclusives and Opinions Sat, 07 Mar 2015 08:34:48 +0000 en-GB hourly 1 http://wordpress.org/?v=4.1.1 Why Apple invited a YouTuber to their March 9th Event http://jackgmarch.com/2015/03/06/why-apple-invited-a-youtuber-to-their-march-9th-event/ http://jackgmarch.com/2015/03/06/why-apple-invited-a-youtuber-to-their-march-9th-event/#comments Fri, 06 Mar 2015 19:46:57 +0000 http://jackgmarch.com/?p=572 Apple has invited a YouTuber to a Special Event for the first time. His name? Marques Brownlee, he has millions of subscribers and focuses his channel on reviewing technology. But why has Apple invited a YouTuber? And why have they only invited one? The answer is not as simple as you might think…

I want you to remember a key word here, and that word is “Influence”.  This word is exactly what Apple PR are looking for when deciding who to invite to their press events. Influence does not correlate with page hits, but rather how much you change people’s opinions.

Put it this way; MacRumors is a news site, an incredibly objective one. They have literally no influence even with a large readership number as their articles make you feel like you’re reading a press release, the writers offer … Read More

]]> Apple has invited a YouTuber to a Special Event for the first time. His name? Marques Brownlee, he has millions of subscribers and focuses his channel on reviewing technology. But why has Apple invited a YouTuber? And why have they only invited one? The answer is not as simple as you might think…

I want you to remember a key word here, and that word is “Influence”.  This word is exactly what Apple PR are looking for when deciding who to invite to their press events. Influence does not correlate with page hits, but rather how much you change people’s opinions.

Put it this way; MacRumors is a news site, an incredibly objective one. They have literally no influence even with a large readership number as their articles make you feel like you’re reading a press release, the writers offer … Read More

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