Jack March » apple watch http://jackgmarch.com Tech Exclusives and Opinions Tue, 11 Aug 2015 18:05:00 +0000 en-GB hourly 1 http://wordpress.org/?v=4.2.4 Here’s How Apple Could Fill The Pricing Gaps On The Watch http://jackgmarch.com/2015/08/11/apple-watch-pricing-gaps-fix-fill-cheap/ http://jackgmarch.com/2015/08/11/apple-watch-pricing-gaps-fix-fill-cheap/#comments Tue, 11 Aug 2015 17:00:52 +0000 http://jackgmarch.com/?p=723 INTRO

After September 9th 2014 there was mass speculation on how much the Apple Watch would actually cost, all we knew was “Starting at $349″, and that was obviously going to be the 38mm Sport Model.  Estimates for the others were all over the place, John Gruber’s initial controversial estimates had the Stainless Steel model at $999. That estimate fell to $749 two days before the event, and $649 the night before. Here’s why John didn’t think it would go to $549 which was the actual starting price:

“$200 is not enough of a difference to establish Apple Watch Sport and Apple Watch as separate collections.”

I always thought  justifications like that were quite strange, because it sounded like “Apple will make the watch expensive on purpose so it’s luxury”. The reality is that Apple will price something at which … Read More

]]> INTRO

After September 9th 2014 there was mass speculation on how much the Apple Watch would actually cost, all we knew was “Starting at $349″, and that was obviously going to be the 38mm Sport Model.  Estimates for the others were all over the place, John Gruber’s initial controversial estimates had the Stainless Steel model at $999. That estimate fell to $749 two days before the event, and $649 the night before. Here’s why John didn’t think it would go to $549 which was the actual starting price:

“$200 is not enough of a difference to establish Apple Watch Sport and Apple Watch as separate collections.”

I always thought  justifications like that were quite strange, because it sounded like “Apple will make the watch expensive on purpose so it’s luxury”. The reality is that Apple will price something at which … Read More

]]> http://jackgmarch.com/2015/08/11/apple-watch-pricing-gaps-fix-fill-cheap/feed/ 0 Dumbest Tech Analysis This Week – 26th July 2015 http://jackgmarch.com/2015/07/26/dumbest-tech-analysis-this-week-dtatw-26th-july-2015/ http://jackgmarch.com/2015/07/26/dumbest-tech-analysis-this-week-dtatw-26th-july-2015/#comments Sun, 26 Jul 2015 22:58:57 +0000 http://jackgmarch.com/?p=726 Did you miss last week’s edition? Click here to read it.

I shortlisted over 120 headlines for this weeks column which is 80 more than last week, but only 8 have made it. This is mainly because most of them were just analysts with some wacky predictions. Unfortunately, it wouldn’t be fair to attribute what an analyst says to one publication, however there were a few articles with some “original” thinking this week amongst all the earnings reports.

Apple Watch sales mystery is hurting the company – Chris Smith (Trusted Reviews)

Trusted Reviews does not trust Tim Cook’s reason not to give sales figures for the Watch:

“I’m struggling to make sense of that statement. How is it different to the company announcing iPhone, iPad and Mac sales? Didn’t it work very hard on those too? If the Apple Watch

… Read More]]> Did you miss last week’s edition? Click here to read it.

I shortlisted over 120 headlines for this weeks column which is 80 more than last week, but only 8 have made it. This is mainly because most of them were just analysts with some wacky predictions. Unfortunately, it wouldn’t be fair to attribute what an analyst says to one publication, however there were a few articles with some “original” thinking this week amongst all the earnings reports.

Apple Watch sales mystery is hurting the company – Chris Smith (Trusted Reviews)

Trusted Reviews does not trust Tim Cook’s reason not to give sales figures for the Watch:

“I’m struggling to make sense of that statement. How is it different to the company announcing iPhone, iPad and Mac sales? Didn’t it work very hard on those too? If the Apple Watch

… Read More]]> http://jackgmarch.com/2015/07/26/dumbest-tech-analysis-this-week-dtatw-26th-july-2015/feed/ 0 Why Apple invited a YouTuber to their March 9th Event http://jackgmarch.com/2015/03/06/why-apple-invited-a-youtuber-to-their-march-9th-event/ http://jackgmarch.com/2015/03/06/why-apple-invited-a-youtuber-to-their-march-9th-event/#comments Fri, 06 Mar 2015 19:46:57 +0000 http://jackgmarch.com/?p=572 Apple has invited a YouTuber to a Special Event for the first time. His name? Marques Brownlee, he has millions of subscribers and focuses his channel on reviewing technology. But why has Apple invited a YouTuber? And why have they only invited one? The answer is not as simple as you might think…

I want you to remember a key word here, and that word is “Influence”.  This word is exactly what Apple PR are looking for when deciding who to invite to their press events. Influence does not correlate with page hits, but rather how much you change people’s opinions.

Put it this way; MacRumors is a news site, an incredibly objective one. They have literally no influence even with a large readership number as their articles make you feel like you’re reading a press release, the writers offer … Read More

]]> Apple has invited a YouTuber to a Special Event for the first time. His name? Marques Brownlee, he has millions of subscribers and focuses his channel on reviewing technology. But why has Apple invited a YouTuber? And why have they only invited one? The answer is not as simple as you might think…

I want you to remember a key word here, and that word is “Influence”.  This word is exactly what Apple PR are looking for when deciding who to invite to their press events. Influence does not correlate with page hits, but rather how much you change people’s opinions.

Put it this way; MacRumors is a news site, an incredibly objective one. They have literally no influence even with a large readership number as their articles make you feel like you’re reading a press release, the writers offer … Read More

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